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Benefits of a Having a Website
Whether you are selling products and/or services to customers, or
you are wishing to increase your public recognition and reputation by bringing
your work or business (or your advocacy, in the case of non-profit
organizations) to the attention of a wider audience, a website is essential in
today's electronic world.
A website will expose you to a larger number of potential customers (or
donors, in the case of churches and foundations) and increase the size of
your target audience.
The people who visit your website are already interested in what you have to
offer or advocate because they have reached your website through searching the
internet by content and location. Therefore, your business or
advocacy promotion is more effectively targeted. Internet Purchases Increasing in Popularity
Researching and purchasing products and services on the internet is becoming
increasingly popular. Customers can browse businesses at any time of day and
night in the comfort of their own home. They don't have to run all over town and
there are no pushy salesmen, no parking hassles and they don't have to worry
about the kids. A website puts the prospective customer or donor in control of
the purchasing/donating process, making the experience evermore
convenient and popular.
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Promote Yourself Continuously
For the small initial cost and effort of establishing a website, customers
have access 24/7. They can read about you and your work when and where it is
convenient for them - often, long after you have finished for the day. With an
informative website, you can effectively communicate with potential
customers/donors all day and all night.
Win Customer Confidence
By providing appropriate content on your website, you can answer visitor
queries and provide valuable information that goes beyond mere marketing.
Potential customers value this service and can see that your business is
knowledgeable and professional.
Inexpensive
As a form of advertising and marketing, a website is cost-effective and great
value. Compare the cost with other forms of advertising, such as printed media,
Yellow Pages, or radio and television.
A website does not limit the volume of content you can present. Other
promotional media like print, radio and television, charge you by the word or
second. A website allows you to fully explain and display who you are and what
you do. You can tell potential customers about your work,
qualifications, completed projects, or on-going humanitarian
outreach - in fact just about anything that will benefit your
purpose.
Dynamic
A website is a dynamic, easily updateable resource through which you present
information to your visitors. Unlike other forms of marketing that are either
static, or difficult and expensive to change, a website is easily updated.
Increase Customer Interaction
Visitors can contact you via e-mail directly from your site. You can also
have online forms that allow visitors to request more information, provide
feedback or place an order.
Customers will perceive you as more professional, dynamic, modern and better
able to meet their needs. Can you imagine organizations like Philippine
Airlines, Union Bank, or the Kapuso Foundation not having a website? How
will potential customers/donors perceive you if your competitors have websites
and you don't?
Shouldn't you be asking: "Why DON'T I have a
website?"
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